On the additional features of the most popular pro

2022-08-06
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Discussion on the additional features of products

consumers everywhere accept not only physical products, but also the additional features of products such as packaging, brand, guarantee and product image. Since most of the product image is established by advertising, the product image will be further discussed later when discussing the product promotion. Other additional features of the product, which currently exceeds 100million vehicles, will be discussed here

the important role of packaging is mainly reflected in two aspects: one is to protect products, and the other is to promote products. Each role changes according to the different conditions of different countries. The type of "protection" required by the product for packaging depends on various accidents that the product may encounter from the factory to the final consumer. The quality of transport services is a factor. For example, in some countries in Africa and Latin America, it is not appropriate to use glass bottles for product packaging, because the roads there are often rugged. Climate is another factor that makes packaging used in temperate zones unsuitable for tropical or cold zones. The length of product distribution is also a factor. In developing countries that constantly improve the management system of industrialized batch production, it often takes more than half a year for packaged consumer goods to complete the process from production to consumption. In the United States, it takes only oneortwo months. The longer the duration, the more protection the product needs

packaging also plays a promotional role -- encouraging consumers to buy this product. This kind of promotion is shown in the following aspects: as the main processing machine, the recycled plastic granulator will have a large customer base: first, the size and volume of the packaging. In the United States, people are familiar with the packaging volume of beer bottles with a volume of 8 ounces, large soft drink bottles and thin necked wine bottles

in foreign markets, smaller package sizes are often used due to different buying habits or low income levels. In low-income countries, the product package size used by a single person is not very common. Second, different countries have different preferences for packaging materials. Accordingly, different packaging may be used in different markets, such as paper packaging, plastic packaging, glass packaging, wood packaging or metal packaging. Another aspect is that consumers in some places like reusable or dual-use packaging. This is common in the United States, such as the packaging bottle of ice cream or instant coffee. In other countries, especially in low-income countries, such packaging requirements are also popular. Although it is generally more expensive to use such packaging, consumers are still willing to buy because they have obtained a relatively large "overall value" because the packaging can still be used. Ecological problems are also one aspect

in some countries, environmentalists are concerned about recyclable bottles and small metal containers sprayed with aerosol, while others have different views. Therefore, international marketing enterprises must understand which packaging is appropriate in each market. The last aspect of packaging promotion is the requirements of retailers. In the United States, the internal facilities of large retail enterprises such as supermarkets, department stores and discount stores are relatively standardized, and the volume of shelves is very large. In many other countries, especially in developing countries, retailers' business area, shelf space and commodity sales are relatively small and lack self-service facilities. Their requirements for product packaging are very different from those of large retail enterprises in the United States

source: 21 brands

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