The hottest third and fourth level household appli

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The third and fourth level household appliance market has 70% of the population of the country. The rural market of household appliances presents a blue ocean

the rural market of household appliances presents a blue ocean, and the channel has a large sinking space. At present, the third and fourth level household appliance market has 70% of the population of the country, contributing 40% of the retail sales of social consumer goods, and has a great influence. There are about 500 prefecture level cities, more than 2100 county-level cities, and more than 40000 towns and townships across the country. Rural households account for 67.6% of the total number of households. However, in the vast rural areas, the number of household appliances such as ice, washing, air, color, etc. per 100 households lags far behind cities. With the construction of new countryside, the acceleration of urbanization and the continuous increase of rural residents' income growth, the rural market has become the main source of growth of the household appliance industry in the future, while external factors such as the decline of industry profit margin and the saturation of urban market have highlighted the importance of the rural market

with the end of the policy of sending household appliances to the countryside, the competition in the county-level market is becoming increasingly fierce, and some dealers with weak competitive strength have chosen to shrink or withdraw from the market. However, the development of township market can also be used for the special geometric size function probe of oil exploration and production machinery, and the momentum is relatively good. In some towns and townships with rapid urbanization construction, the number of people returning home has increased, and their consumption capacity, whether hardware or software, has been improved continuously. More and more people choose to consume nearby. Accordingly, there are also three or four hundred square meters of home appliance stores, as well as one or two thousand square meters of stores operating together with home appliances. According to orvey's prediction, the rural market at the township level will continue to grow at an annual rate of 20% for four to five years

at present, the offline pattern of China's primary and secondary urban household appliance market has been relatively stable after years of expansion, integration, mergers and acquisitions by Suning and Gome. If there is any change, it is also facing the challenges and competition of online e-commerce. Due to the agglomeration effect, high consumption capacity, high acceptance and other characteristics of cities, especially big cities, they have become the preferred target of Dalian lock and e-commerce without exception. However, after the rapid development of horse racing and enclosure, when encountering the growth bottleneck, they have successively targeted the vast rural market

the rural market is mainly controlled by the traditional County large households (the scale is generally less than 100million yuan, mainly centered on the county) and regional chains (the scale is generally several hundred million yuan, mainly centered on the city or several counties). After years of deep cultivation, the traditional County large households and regional chains employ local employees, occupy the best location, understand the market demand, have flexible sales methods, and save costs to the greatest extent, On the other hand, they have strong market flexibility, so they will be the main force of the rural market for a long time

under the environment of increasingly fierce competition in the household appliance industry, rural traditional channel providers must face the pressure brought by the channel sinking of Dalian lock and good electrical reliability on the one hand; On the other hand, it is also the closest to the rural market, which has attracted the attention of all parties. At present, it is basically in the layout period of various forces, which also provides valuable time and space for local channels

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